Trend Business Strategy with Concept Marketing recommendations are collaborated by studies conducted by Google and Deloitte. The findings clearly point to the fact that it is the print media that influences people with their purchase decisions. Newspapers are woven in the collective psyche of the people for they have been around for a long time and are a trusted and most sought out source for authentic information. It is for this reason that Webwindows has a page that appears in seven leading newspapers in the UK including The Observer, Sunday Times and Sunday Telegraph. The Webwindows page, which appears as a color supplement in the weekends, has a collective readership of over five million people. What this means is that by advertising your offerings on the Webwindows page, you can target the right audience and reach the right market. According to Webwindows, the people who read these advertisements usually have access to the Internet and are hunting for great bargains. Therefore, the chances of making a sale grow manifold. The Webwindows page is specifically dedicated to placing online advertisements. So people, who browse through the Webwindows page, do it at their will. This is in stark contrast to the advertisements that appear online.
According to Web windows, these advertisements can be a source of distraction and can actually put off the consumer. This theory of Webwindows is supported by the findings of the consultancy firm Deloitte which states that there are people who are even willing to pay to do away with these advertisements because of the distractions they cause.