Category: Business Marketing

Online Business and Effective Marketing Strategy

Online Business and Effective Marketing Strategy Suppose it’s February and you’ve invented the world’s greatest stadium noisemakers. Called “The Loudinator”, these things put Thundersticks and Bam Bams to shame. You’ve just invested a lot of money into producing your line of MLB specific Loudinators, and you’ve built an e-commerce website that is ready to handle sales. Now you just need to generate awareness of your product before MLB Opening Day. Push strategy involves any marketing strategy that “pushes” its way in front of users without the user initiating the request. Push marketing is great for generating brand awareness, promoting a new product or service, or delivering a time-sensitive message. Examples of some push marketing tactics you could use to generate awareness of your new product, If all goes well, your push marketing will generate awareness of this glowing (or roaring) new product and stimulate demand. Once people are aware of The Loudinator, they will most likely begin searching for it and discussing it online. This is when your pull strategy comes into play. Continue reading